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What Rising Costs Actually Look Like to the Consumer

We’ve all been hearing about how prices have gone up and will continue to go up. According to the Consumer Price Index report from August 2022, food prices have risen 11.4% since August of 2021. I don’t know about you, but for me, it’s hard to quantify what that actually means when I hear such stats.

So I decided to see what that means for myself based on my own shopping experience. Since I have the FitFin app and take pictures of all my receipts, I can easily see how my prices change over time. FitFin actually breaks down my receipt data into meaningful information, so I can look up products I buy individually to see how the prices have changed over time. I realize that not everyone is a data nerd like me, but hopefully my nerdiness will help to illustrate the point and give context that helps.

I went to both Costco and Walmart yesterday, so I took a look at eight of the items I bought yesterday and compared their prices to where they were about a year ago (comparisons were from September 2021 to January of 2022).

As you can see, my overall spend from just eight products alone increased by nearly $20.00! And that’s not even one-fourth of all the products I bought at the two stores, so I’m sure my overall spend increase was a lot more than just $20.00 for the same things I always buy.

Not a lot of fun for us consumers, right?

But now for the good news . . .

My family’s grocery spend has actually gone DOWN (sort of) in this rising market. I track our monthly grocery spend with FitFin, and in January of this year, we spent $1,011.43 on groceries for a family of five. That number has risen steadily this year and in August our spending went to $1,502.97. Then we did a little better in September to $1,325.88. I was able to decrease it even more to $1,278.21 in October. So while overall we’re still spending more for what we buy, we’ve at least been able to improve on our total spend in recent months.

We’ve been able to do this because of FitFin’s spend-predictive shopping lists. Since FitFin breaks down our receipt data, we can create shopping lists that have the product and the price on them. This allows us to know ahead of time what we’re going to spend when we go to the store, which helps us prioritize what our family needs. It also allows us to be mindful of our spend in comparison to our overall budget. We can look at our predicted spend and compare it against our budget in real time, before we shop (it’s proactive budgeting not available anywhere else). FitFin has helped us to “trim the fat” this year.

Bottom line, we’ve got a fixed budget for food and since we know what we’re predicted to spend before we shop, it’s easier to manage the shopping situation than by putting a bunch of things in the cart and hoping for the best. It at least gives us some control.

If you’re also feeling the economic pinch at the grocery store, check out FitFin by looking for it on the App Store or the Google Play Store (just search “fitfin”). You can also check us out at

Tips to build your emergency savings

Many experts recommend to have at least 3-6 months of an emergency savings “cushion”, and some go as far as to recommend 6-12 months. As we’re seeing with the recent Covid-19 pandemic, this seems to be sound advice.

Now I do realize that this is a tough time for many, and that NOW may not be an ideal time to be thinking about how to put money away. But there are small things you can do to get started to build an emergency fund. Some you’ll be able to do right way, others you might have to defer to a later date. The following are ideas gathered from many different sources to help you get on your way!

  1. Get started TODAY with anything you can save–even $5.00. One recommendation is to “pay yourself first” by having money from your paycheck automatically deposited into a savings vehicle of some sort (savings, money market, even an interest-bearing checking). But the idea here to put the money somewhere it won’t be easily accessible (in other words, make it difficult to just transfer money from it to your everyday checking). There are many ways to make the money grow, and look for a savings vehicle with a decent interest rate, pays compound interest (which basically means that interest is not just paid on the money you put in, but also the interest you earn–it’s interest on your interest!). And while you’re paying yourself first, look at whether you’re also doing this for longer-term savings goals, such as retirement or saving for your kids’ college.
  2. Know what you spend each month. This includes your fixed expenses (rent, mortgage, phone bill, etc.) and your variable spending that changes each month (groceries, gas/auto, etc.). FitFin has a place to help you with both of these areas, because we have both fixed costs and a variable spending sections. And the best part is that they work together inside of the app to give you a better picture of your money.
  3. Now use the data from Step 2 to figure out how much you need to save for your emergency fund. This is where things can get overwhelming because it’s going to be a big number. But don’t freak out . . . instead, break it down into smaller goals. Maybe your first goal is to get one month saved, or even a week. Once you start to see the money grow, it will show you that what you’re doing is not impossible. Obviously, the more you can save each month, the quicker you’ll reach your goal. Once you get into a groove, determine how long it will take to reach your goal and adjust accordingly. Try to be realistic, but also be aggressive in the amount you save. You can do it!
  4. Once you’ve established your monthly expenses, figure out where you can make cuts to your spending. Do you really need three music streaming services? Do you even listen to any of them? Even take a look at what you buy when you grocery shop. How many of those things can you cut? FitFin breaks down your receipts to the product level, so you can see exactly where your money went (not just that you spent $100.00 at the store, but that you spend $7.99 on soda, etc.). You can even sort this by the number of times you’ve purchased products–maybe you had no idea you bought powdered donuts that many times (not judging because powdered donuts are delicious). Use this data to make cuts. Then look for other areas where you can cut. Do you buy a $5 coffee every day? Maybe cut back to every other day. You’ll be shocked at how much money you bleed every day/week/month!
  5. Once you get in the groove, set aside a quarterly “Money Day” where you and anyone else who makes money decisions with you sit down and go over everything. Is your emergency fund growing? Are you able to pay your bills and have money left over to live? If not, review where changes need to be made. Again, look at your day-to-day spending habits and make changes. This should be an ongoing process that’s part of your routine, not a one-and-done.

We hope these tips are helpful. This is as much an art as it is a science, but knowing your numbers of what you spend is a great first step. If you’re not tracking those numbers, consider using FitFin to help you find your numbers.

Best of luck and stay healthy and safe!

-Rick from FitFin

One stop shopping app

Everyone loves convenience, and mobile apps are making many things in our lives, like depositing checks, more convenient than ever.

There is one thing, however, that has been made complex with mobile apps–shopping. Most stores tend to have their own apps, and if you’ve downloaded these apps, you know that they’re all different from one another, both in layout and function. This makes for a less than optimal experience for users. Below are examples of what some of the major stores’ lists look like (Walmart, King Soopers/Kroger, and Target):

As you can see, they all look a little different. And finding the actual shopping list within each app is different. FitFin’s shopping list looks the same for ANY store you shop at, with a clean, simple layout. Color-coding (orange and black) tell you what items are active and top tells you how much you’re going to spend!

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Plus, with FitFin, you can check prices for the things you buy to compare how much things cost among the stores where you shop. You can’t do that on a retailer’s app!



And the best part is that all this can be seen simply by taking photos of your receipts and keeping them within the app! Check us out at to download our iOS or Android app for free!

Take inventory of your money with FitFin

How often do you look at your monthly expenses? Once a year? Once a month? (Gulp) never? No matter what your answer, it’s always a good idea to review these at least quarterly. My wife and I did so last weekend, and we realized that some of our monthly subscription services had gotten out of hand. As a result, we’ve canceled a few of them and saved over $40.00 a month!

FitFin gives you the ability to track both your fixed costs and your day-to-day spending in a way that’s both quick to create and to revise. And remember: FitFin automatically calculates your numbers against the 50/30/20 budgeting model to let you know how your situation compares. The 50/30/20 states that 50% of overall take home pay should go to your fixed costs (rent and other things that don’t fluctuate or fluctuate very little). Then 30% of your pay goes to variable spending (groceries, going out to eat, gas, etc.), and finally, 20% should go towards savings and/or paying down debt. The Fixed Costs area works in unison with your variable spending to give you up-to-the-minute information on how you’re doing in a given month.

If nothing else, spend 10 minutes filling out this information in FitFin and see what your numbers look like. Notice on the second line of the Fixed Costs screen (left image) that the sum of our fixed costs is $2,500, and is 50% of our $5,000.00 take home pay. This $2,500.00 number is then carried over to the Variable Spending Summary page (right image) and is the starting “allowance” for day-to-day spending. As budgets get created (for example the $800.00 Grocery budget and the $150.00 Household budget on the right screen), these values are subtracted from that starting point of $2,500.00 and at the bottom is the leftover amount of money that has not been earmarked for a budget (which is potential savings). Notice that we have $1,000.00 of unmarked money, which is 20% of our take home pay of $5,000.00. So in this example, we are right at 50/30/20. Obviously, most people won’t match up exactly like this, but hopefully you now get the idea of how 50/30/20 works. And again, the beauty is that FitFin calculates these values automatically for you based on the information entered.

This is definitely a worthwhile investment of your time.


Once your fixed costs and variable spending budgets are created, the colored bars will let you know how you’re doing. Green means that you’ve spent 75% or less of your budget (as you can see, several of the budgets in the example above fall into this category), while a yellow bar means that we’re at 75% or more in spending. Red means we’ve gone over budget in that area.

And if you’re only seeing red bars all the time? Then what? FitFin can help you analyze what you spend down to a level not offered anywhere else. So you can not only see that you spent $100.00 at Walmart, but you can see that you spent $19.34 on coffee, $13.47 on junk food, etc. And you can pull your Spend By Product report to see what you spend the most on and buy the most often over time. It’s a great way to cut your day-to-day spending. Plus, FitFin gives you spend-predictive shopping lists to allow you to know what you’ll spend even before you shop.  It’s proactive budgeting you can’t get elsewhere!

Download our app and fill out your numbers just to see what it looks like. You might decide that you need to do some trimming, or you might find that you could save more than you’re currently doing. Either way, it’s always nice to know your numbers.

Check us out at to find helpful videos for using the app and even links to download our iOS and Android apps!

Happy saving!

What is 50/30/20 and why do you need it?

The 50/30/20 Budgeting Rule is a great concept for anyone who wants to get a handle on their money. It basically splits your money up into three areas: needs, wants, and savings. Under the rule, 50% of your money should go towards needs, 30% towards wants, and 20% towards savings, so a person who makes $1,000/month would have $500 go towards needs, $300 towards wants, and $200 to savings. Simple enough, right? There are a couple of challenges with this: 1. How easy is it to determine what’s a need and what’s a want? 2. Where do I calculate this?

FitFin makes these challenges easy for you (or easier, we should say). First, we tweaked the rule a little bit so that 50% of your take home pay goes to fixed costs (rent, mortgage, phone bill, etc.). These expenses typically stay the same each month with maybe just a little fluctuation. Then 30% goes towards your variable spending (groceries, going out to eat, entertainment, etc.). These things can vary each month and even be a little unpredictable, so FitFin helps by giving you spending tools to help you get a handle on this unpredictable area.

The best part is that FitFin helps guide you through the entire process of setting up your budget, and automatically calculates your numbers towards the 50/30/20 Rule! The first thing you do when you sign up is enter your take home pay, then your fixed costs. Notice the second number (2400) in the left image below, then the percentage behind it. FitFin automatically calculated that $2,400 is 48% of $5,000.

Then FitFin takes it a step further on the variable spending page (right image below) by completing the calculation for your day-to-day spending. This gives you a complete picture of what you can spend. Notice at the very bottom of the right image a leftover percentage of 20%. This is automatically calculated by the numbers entered in the system based around 50/30/20. You may or may not hit the 20%, but this will give you a guide of where you stand versus the model.



And if your numbers aren’t where they need to be, FitFin gives you a breakdown of your spending with our Spend by Product and Spend By Store features.  These allow you to see EXACTLY where your money goes down to the specific product level (a.k.a. I spend HOW MUCH on Twinkies???). Here’s an example of what these both look like:



And finally, to help you with your spend control, FitFin gives you spend-predictive shopping lists that tell you what you’re going to spend BEFORE you shop. This is proactive budgeting, not reactive like most budgeting tools out there.


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To learn more and to download the iOS or Android app for free, go to our website at,

5 Ways to Save Money on Entertainment

Many financial experts recommend that we spend 10% or less of our monthly income on entertainment and leisure activities. These can include going out to eat, getting a pedicure, going to the movies, etc. So for a family that nets $4,000.00 a month, for example, that would mean that they would need to spend $400.00 or less per month to stay within that recommendation. But how doable and realistic is this? Well before we know how doable it is, we need to get an idea of how much we’re spending in these areas now. FitFin can help with both tracking and setting up the budget. You may be surprised how much you’re spending, and how simple behavior tweaks can make big positive impacts.

Here are some ideas on how to trim expenses in this area while still enjoying life:

  1. Eat at home – It’s ridiculous how much money we spend when going out to eat. A family of four can easily spend $50.00 or more at even a fast food restaurant. I know how fun it is going to eat, so one idea to tweak this expense is to drink water instead of expensive soda or beer (have that beer when you get home).
  2. Negotiate your cable/satellite bill – This can save you big bucks! In fact, according to Consumer Reports, people who were surveyed about negotiating their bill had great results! Twenty-four percent of people saved up to $50 and seven percent saved over $50 each month! It’s worth a 10 minute call to see what you can get, and companies are much more willing to negotiate now that cheaper streaming options are easily available. And the more you do it, the better you’ll get!
  3. Entertain at home – If you have a circle of friends who like to go out, consider having “a night out” at a friend’s home and rotating every month. This can be as simple as having a game night, watching the playoffs, etc. This is also great if you have kids, as it allows them to play with other kids.
  4. Dust off those old board games – If you’re like most families, you probably have a junk room or a closet filled with old board games. Why not pull them out and get them back in the rotation? In fact, start a family game night once a week! You’ll be amazed at how much fun you and your family will have!
  5. Google “free things to do in ______” – Have you tried this? Just type the phrase into Google, Bing, or whatever search engine you use and put yours or a neighboring town. You’ll be amazed at some of the cool things you can find in your hood!

Give a few of these things a try and see what it can do for both your relationships and your pocketbook. And if you haven’t downloaded the FitFin app yet (shame on you!), you can do so at or by searching FitFin in the App Store or Play Store. Enjoy!

Strategic Shopping by Store

In the months since the new FitFin app launched, I’ve had fun leveraging the data on my receipts to spot-check how much items cost at different stores. And I’ve been surprised in several instances. For example, I buy a 3-liter bottle of Ocean Spray Cranberry Juice every week, and that bottle costs $5.28 at Walmart. What was surprising is that the exact same product costs $4.19 at Target! Even more surprising is that the exact same product costs $6.39 at our local Kroger grocery store! If I consistently bought that item at Target each week, I would save $56.58 in a year on that one product versus what I spend at Walmart. And I’d save $114.40 buying it at Target versus buying it at Kroger. And that’s just on one product!

Other items were just as surprising. For example, we buy a lot of Dial antibacterial hand soap, and we’ve found that it costs $1.69 at Target, $1.47 at Walmart, and $1.29 at our Kroger grocery store. However, it’s often 10 for $10 at Kroger. Since we usually buy about eight at a time, by intentionally purchasing it at the Kroger store, we save $3.76 when buying it there vs. Walmart, and $5.52 vs. Target. And Oscar Mayer Turkey Bacon costs $2.98 at Walmart and $3.29 at Target. Since we buy three at a time, we’re saving $0.93 just by buying it at Walmart.

Now I’m not saying that it’s always practical to drive all over town each week to buy different products at different places, but I am now conscious that if I’m at a certain store, to buy some of those products that have been highlighted as cheaper by FitFin.

To compare prices within the app, just click on the My Items icon in the footer menu, then go to Item Search and search for that item name. Note that in order to maximize this tool’s effectiveness, it’s best to rename item names since they’ll most likely have odd/different names on each store’s receipt. For example, that bottle of cranberry juice is named “Ocean Spray” on the Target receipt, and “100 CRANBRY” on Walmart’s. For consistency, I rename them the same (it literally takes two seconds to rename them once I’ve done it once because it pulls up names from memory).

As you can see by the three examples I’ve shown, by being strategic with where I buy products, I can save a pretty decent chunk of change. And that’s just three items!

Check out how this and other cool features work by going to, and download either the iOS or Android app and start strategically saving!

New year, new way to manage your spending

I know that using the new year as a metaphor for a new beginning is a bit cliché, but there may not be a better time to start to get a handle on your finances. If you’re like most of us, you probably overspent during the holidays, so financial stress may be on the brain. That’s probably reason enough for you to at least think twice about spending, but it’s also a perfect time because the new year is the start of a new taxing period. It’s also the time when health insurance deductibles start over, so you might be spending more on doctors visits and other health-related situations at the start of the year.  All these things can lead to the need for having more day-to-day cash at hand.

FitFin can help you with that because we help you put your money into three buckets: Your take home pay after taxes, your fixed costs (mortgage, rent, etc.), and your variable spending (groceries, going out to eat, etc.). By identifying the first two, it helps you calculate your “allowance” so that you know what you can spend on your day-to-day variable expenses. FitFin also uses the 50/30/20 budgeting rule, and as you’re calculating your buckets of money, FitFin automatically checks your percentages against the 50/30/20 model. Quick refresher of 50/30/20: 50% of your take home pay should go towards fixed costs, 30% towards your variable spending, and 20% towards saving and/or paying down debt.

Once you set up your budget, you then simply start tracking your spending by manually creating expenses (which takes about 10 seconds) or by taking pictures of your receipts. FitFin breaks down your receipt data to not only tell you what you spent at the macro level (i.e. $100.00 at Walmart), but it also tracks what you spent at the individual item level so that if you ever need to cut back on spending, you can see exactly where your money goes! You can also compare prices for the things you buy at different stores!

And since you’ll now know what you spend for a box of Cap’n Crunch at Target, you can actually take that information to build a spend-predictive shopping list.  So, for example, if that box of cereal costs $3.99 at Target, you can put the item name and it’s price right into your shopping list, so that each item you put on your list has a price that will tally up an expected spend total. Then you can check that against your budget in real-time, before you even go to the store.  This is proactive budgeting!

Check out our How It Works page on our site for more detail. Now is a great time to give FitFin a try!

Do you know what you’re spending?

According to a recent study by the Center for Financial Services Innovation, almost half of Americans spend more than or equal to what they make each month. That leaves very little wiggle room for emergency savings, let alone long-term financial planning.

Do you know where you fall into this mix?  Many people don’t know because they don’t track their spending. CNBC estimates that only one in three people do this.

Spend tracking isn’t difficult.  All it takes is a little discipline and a few seconds.  Spend tracking with FitFin can be done in two ways: 1. By entering a manual expense, which takes about 10 seconds, and 2. By taking pictures of your receipts, which takes about 20-30 seconds. Entering manual expenses will allow you to track things at a macro level (i.e. I spent $153.80 at Walmart), while taking pictures of your receipts will allow you to track at both a macro and a micro level (i.e. I spent $153.80 at Walmart and $19.96 of it was on k-cups, $14.98 on a new basketball, etc.).

When tracking at the micro/product level, you’ll be able to see exactly where your money goes.  This comes in handy when you need to cut $150.00 from your monthly spending. You can simply go to your FitFin app and look at your Spend By Product report to determine where to make cuts.

To learn more about what FitFin can do, check out our “How It Works” page here.

Americans still aren’t budgeting

According to a 2017 study done by U.S. Bank, only 41% of Americans use a budget.  That means that almost 60% of us don’t have a spending plan. And for those 41% who do budget, I often wonder how much they actually review it.

FitFin’s budgeting feature is unique because your budget naturally becomes a part of your daily routine since it’s integrated into your shopping routine. You’ll see it several times a week because each time you use your shopping list or access your receipts, the first thing you’ll see is your budget.

FitFin also uses the 50/30/20 rule of budgeting, and it’s automatically built into the tool! What’s 50/30/20, you ask? There are different variations of the rule, and FitFin’s philosophy is that 50% of your take home pay (after taxes) should go towards your fixed costs (mortgage, rent, car payments, etc.), 30% towards your variable expenses (grocery, dining out, entertainment, etc.), and 20% towards savings and/or paying down debt.

New users to FitFin can set up their comprehensive budget in 5-10 minutes, and FitFin automatically calculates your percentages of fixed costs to your take home pay, then does the same for your variable expenses to give you an idea of how you stack up against the 50/30/20 rule.  This video shows you the process.

And remember that FitFin is a unique budgeting tool because it’s PROACTIVE. FitFin’s shopping lists actually predict what you’re going to spend and allow you to check that prediction against your budget in real time, before you shop.

Check us out at  From here, you can learn more about how the app works, download our Android and iOS apps, watch our how-to videos, and much more!